The Purpose Behind the Product

I recently ordered and received a set of silicon wine cups. These cups have an adorable message painted on them that says, “I just want to rescue dogs and drink wine.” Along with the quote, it also has a wine glass picture that resembles a dog.

I first saw these cups on a Facebook ad. Although, I didn’t purchase them just yet. It wasn’t until a few days later when a sponsored advertisement displaying these same adorable silicone wine cups popped up on my Instagram feed.

Being a marketer, I know it isn’t a coincidence that the advertisements cater to the types of products that I like, which in this case happens to be dogs and wine. These social media advertisements track what I view on the internet and my recent searches. However, I just couldn’t resist the consistent call to action that lured me into clicking the company’s link.

The Purpose Behind the Product

Once I visited their social media page, I learned more about the company and realized that they stand for a much bigger cause than just trying to profit off of their products. Instead, all of their products support animal shelters and dogs in need. I journeyed on to their website and was really impressed with what I saw.

On the website, each item is priced and labeled with what your specific purchase will support. For instance, a t-shirt on the site that costs around $24 feeds eight shelter dogs while an autism awareness bracelet that costs $17 will donate 20% of its sales towards training a rescue service dog to help a child with Autism. There are dozens of products on this website, and each item supports a specific dog cause.

I read about the company’s mission, watched the video below, and instantly wanted to support this company. Not only would I receive a neat product, a set of cute silicon wine cups, but most importantly, my purchase would help feed five shelter dogs.

Receiving the Package

Being a big animal lover that enjoys the delicious taste of wine, I was thrilled to receive my package in the mail with these awesome cups. I was even more excited to be able to share this purchase on social media and hopefully influence people to check out the site for themselves and become a part of this movement to help these animals.

This company does a great job expressing their appreciation of their customers for purchasing from their site. Not only do they send emails thanking the customer and letting them know what their purchase specifically supports, but they also send a thank you card with each package.

I know in the future I will be purchasing more items for myself and my sweet dogs through this site, and I encourage you to do the same to support this great cause. I absolutely love my new wine cups and the purpose behind this company’s products, and I’m sure you will too! Even if you aren’t a dog person, they have similar sites for other animals such as cats, horses, and birds!

So, what products do you get behind? I’d love to hear about companies that you love to buy from who support a specific cause. Leave a comment on this post with some of your all-time favorites!