This semester I decided to take a new marketing class at East Carolina University, Marketing Technology and Automation. This class is designed to provide students with real marketing experience while using an interactive learning approach. Throughout this semester we will learn how to use two great marketing tools. The first portion of the semester will be dedicated to Google Analytics and the second will be revolved around Act-On Marketing Automation.
Creating A Website
During the first week of class, we were instructed on how to purchase a domain and hosting. We were given the option to purchase these through either GoDaddy or TigerTech. I personally chose GoDaddy due to the fact of the brand recognition that I have associated with the website. The purchase of both domain and hosting amounted to around $68.00, which is far cheaper than a textbook.
Once we purchased those, we then went to the next step of managing our Linux hosting through our cPanel navigation. Within the cPanel, there are multiple options. However, we went straight to the WordPress building wizard. The steps were very easy to follow and once we completed them we were able to customize our new website in a unique design that demonstrates our own personal brand.
Outside of implementing Google Analytics, we also have begun the first part of the preparation for the Google Analytics certification. During this first week, our homework assignment was to complete units 1-3 in the Digital Analytics Fundamentals section. This section includes videos and practice questions on the basics of using digital analytics, creating a measurement plan, and of course, how to begin using the wonderful tool, Google Analytics.
What I’ve Learned
As you can see, I have learned a lot this first week of class. Outside of the website building and marketing tools I have been implementing, I have also gained some new basic knowledge about digital marketing. Just to touch on a few key points, we can track everything that people do using digital marketing. For instance, Google Analytics tracks real-time results using numerical data and Marketing Automation monitors descriptive specifics such as who.
Secondly, the reason behind why we track people is because our prospects can sway back and forth. Often times, what people say they do and what they actually do turns out to be two completely different things. Thus, monitoring behavior on a website can be very important and revealing to what their actual behavior will be.
Lastly, the only constant in digital marketing is change. We are living in a thriving digital world that constantly introduces new innovations. Therefore, being a marketer means that learning will never stop. Throughout the entire career of a marketer, it is essential to stay relevant and to learn new skills.
I look forward to learning more throughout this semester about the world of digital marketing.